Who We Are?
The brand Sahar Atif is among the pioneering fashion labels from Pakistan. Established in the early 2000s, soon after the designer graduated from the prestigious Pakistan Institute of Fashion and Design, the label has showcased at multiple Fashion Weeks and exhibitions, both locally and internationally. These include PFDC and BCW in Lahore and Karachi, Alishan Pakistan, Lifestyle Pakistan, and Bridal Asia in New Delhi, among others.
Selected by the government to represent Pakistan at the prestigious Mauritius Fashion Week, the brand continues to make waves globally. Sahar Atif has been part of the Trade Development Authority of Pakistan's runway lineup, showcasing locally and globally to spotlight the rich embroidery of southern Punjab, empowering local artisans.
The brand's engagement with earthquake-affected communities in Muzaffarabad reflects its dedication to showcasing and preserving traditional talents.
Sahar Atif is not just a fashion brand; it's a celebration of women's empowerment, weaving stories of heritage, resilience, and elegance into each meticulously crafted piece. Our brand's core aesthetics revolve around marrying modern elegance with cultural influences, creating a distinctive and timeless style. What sets us apart is our commitment to blending tradition with innovation, resulting in designs that resonate with diverse audiences, transcending fleeting trends. Signature elements include intricate embroidery and a harmonious play of vibrant colors. We frequently incorporate sustainable materials, underscoring our dedication to responsible and impactful fashion.